

How LDTs give labs the agility to innovate beyond red tape – and deliver critical answers when patients need them most
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Women play a critical role in farming and ranching operations across the country. According to a 2022 census of agriculture from the United States Department of Agriculture (USDA) and the National Agricultural Statistics Service (NASS), there are 1.2 million female producers in the U.S., making up 36% of the country’s 3.4 million producers.
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Pictor, a global leader in multiplex proteomics solutions, is excited to announce the establishment of its U.S. headquarters in Carlsbad, California, marking a significant milestone in its strategic growth and commitment to advancing cutting-edge solutions for laboratories worldwide. This transformation solidifies Pictor Holdings Inc. as the parent company, which will continue to proudly operate its subsidiaries in New Zealand, India, and Australia.
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Pictor’s ViraScreen-Core™ assay is set to transform hepatitis B immunity testing in response to evolving CDC guidance. This flexible, multiplex antibody test—compatible with both serum and saliva—detects immunity to hepatitis B alongside HIV-1, HIV-2, and hepatitis C from a single sample, helping labs reduce turnaround time, conserve samples, and support evidence-based clinical decisions. Its high concordance in serum and saliva makes it ideal for diverse settings, including pediatric and community care.
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Dairy News Today has featured findings from Pictor’s recently published, peer-reviewed study in Tuberculosis (Elsevier). The study, authored by the Pictor team and international collaborators, highlights significant variability among milk-based diagnostic tests for Johne’s disease — a challenge costing the U.S. dairy industry an estimated $198 million annually.
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Yahoo Finance highlighted Pictor’s announcement on our multiplex proteomics approach—spotlighting PictHealth™/PictVet™ developments that support faster, cost-minded laboratory workflows for earlier, more reliable detection of Mycoplasma bovis in cattle. The coverage underscores our momentum as we expand U.S. operations and co-develop practical panels with partners.
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Clinical Lab Products covered Pictor’s successful completion of a convertible note round, led by existing investors, to support its U.S. expansion and advance commercialization of its PictArray™ multiplex proteomics platform. The funding will help accelerate partner-driven panel development across human and animal health, while expanding operations from the company’s new Carlsbad, California headquarters
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Pictor has announced new funding to support its U.S. growth and further develop its partner-informed proteomics solutions. This investment strengthens Pictor’s ability to expand operations, enhance its innovative platform, and deliver high-performance, cost-efficient diagnostic solutions to healthcare and research partners.
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On the Diagnosing Dx podcast, Pictor Chief Commercial Officer Janine McMurdie—drawing on leadership roles at Amgen and Ion Torrent—explores why proteomics is emerging as the next wave in diagnostics. She details how Pictor’s fast, flexible, and affordable platform puts patients first, navigates an evolving regulatory landscape, and leverages optimism to accelerate a science‑led future of precision health. Tune in on YouTube, Spotify, or Apple Podcasts to hear the full conversation.
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In David Meltzer’s recent LinkedIn Live session (watch from 13:42), CEO Jamie Platt contrasts genomics with proteomics, explains why real‑time protein insights are the next frontier in precision health, and reflects on a career of billion‑dollar exits and purpose‑built teams—reinforcing Pictor’s momentum to deliver transformative global diagnostics.
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The July issue of the Carlsbad Business Journal features Pictor’s Carlsbad lab opening on its front page, spotlighting a pivotal milestone in our U.S. expansion and drive to advance proteomics‑powered diagnostics. The coverage, made possible through the support of the Carlsbad Chamber of Commerce, underscores our commitment to grow alongside the region’s vibrant life‑sciences community.
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